How Verification Works
Evidence, not arithmetic.
What MakeMake Verified means
⬡ MakeMake Verified is a badge earned by creators whose identity is verified through their LinkedIn profile and whose public professional signals we can independently check. It is a status, not a number.
Creators who join without a readable LinkedIn profile enter as ◇ Provisional: their details are self-declared, marked as such, and their scores are capped until we can verify them. Brands see the difference.
The two scores
Professional Score (0–100) — strength of your verified public signals: experience, certifications, recommendations, employers, and profile completeness.
Practitioner Score (0–100) — how active and current your hands-on expertise appears: current role, recent certifications, employment continuity, and core skills.
What we check
| Signal | What we check | Source |
|---|---|---|
| LinkedIn history | How long the account has existed | |
| Certifications | Professional certifications and how recently they were issued | |
| Recognised employers | Experience at major enterprises brands recognise | |
| Recommendations | Professional recommendations received | |
| Cross-industry experience | Distinct industries worked in | |
| Profile completeness | About section, skills, photo, connections | |
| Audience reach | Follower tier | |
| Active practice | Current hands-on Data & AI role | |
| Recent certification | Any certification issued in the last 3 years | |
| Employment continuity | No long gaps in recent years | |
| Core skill set | Top skills matching the Data & AI taxonomy |
We show the evidence behind every score as Verified Signals on your profile. We don't publish the exact weighting of each signal — the evidence is transparent; the arithmetic isn't a leaderboard to game.
An honest note on calibration
Scores are not yet calibrated against campaign outcomes. As MakeMake facilitates real deals, we'll publish how well they predict them.
What's coming
Today, verification draws on LinkedIn. Coming: GitHub contributions, open-source maintainership, conference talks, publications, YouTube, newsletters. If your expertise lives outside LinkedIn, it will count.
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